References of my own work
The Ivy | Harry’s | Bacchanalia | Ivy Asia | BOL | Sexy Fish | 34 Mayfair | J.Sheekey | Daphne’s | Scott’s | Balthazar | Bill’s
12 brands | 12 styles
1 videographer
Over the last few years, I’ve worked across all these mid to high-end restaurant brands and at least 20 different sponsored brands.
FOOD AS CULTURE
” Food shown as process, ritual, and culture, not just product. “
Harry’s is a good brand to showcase, as it uses lifestyle to highlight food and culture in a fun relaxed way.
Daphne’s is similar in showcasing the lifestyle elements, but the visuals are slower and more elegant, representing the type of guests the brand wanted to target.
HARRY’S
DAPHNE’S
My editing pace can easily be slowed to fit within a brands taste and style.
These two examples also show the use of interiors as part of the guests feelings & experience while dining there.
” Interiors content should communicate how it feels to be there, not just what it looks like. “
CHEFS & STORIES
” To showcase our chefs as makers, contributors, and collaborators. To give them credibility and showcase their craft. “
These Chef based interviews, show my understanding of story telling within an edit. It also showcases the high quality of work across the board; interviewing skills, interiors shots, food preparation & presentation.
OMAKASE
SEAFOOD
” To give them credibility and showcase their craft. “
SET MENU
SNOWMAN
Macro food shots are a lot harder than most things to get right, especially for the chefs. From the quality of the ingredients, to the way the food cuts, every crumble is magnified for all to see.
DISCOVERY
” Invitation without instruction. Abstract / artistic. “
A mix of my, simple, artistic and abstract videos.
UNITY
BLOSSOM
” Content that makes people feel like they’re uncovering something themselves. It’s about suggestion, not persuasion. “
@TimWatchorn 